Posted: Thu February 01 10:51 AM PST  
Member: Plus Naija
Tags: seo, backlinks, backlinking, off-page seo, link building

To stand out in a crowded marketplace, you must find ways to bring new customers to you. You may already know about SEO and how it can bring in more qualified website traffic by helping you rank in search engine results pages (SERPS). However, SEO is complex, and it's difficult for small business owners to understand every ranking factor that affects where they're placed on SERPs, ultimately impacting their number of web visitors.

Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it. But, What is backlinking? Having an effective backlink-building strategy is key to ensuring your success in SERPs. The more high-quality backlinks you obtain, the higher you can rank on search engines.

What are backlinks?

If you know only little about SEO, you may wonder, "What is a backlink?" SEO backlinks are a link from another website to your website. High-quality backlinks can increase your ranking on search engines and improve visibility in search, translating to more traffic coming to your website.

Backlinking is just one aspect of SEO. Since backlinking takes place off your website, it's called off-page SEO rather than on-page SEO, which refers to the content on your site. High-quality backlinks are like endorsements; they're a recommendation from another website to view your content to learn more about a specific topic.

Ultimately, backlinks are how search engines determine the authoritativeness and relevancy of your website for search queries. Since the more authoritative your website content, the more Google will reward you, backlinking is necessary for SEO.

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