The global multichannel campaign management market size is expected to reach USD 18.30 Billion in 2028 at a steady CAGR according to latest analysis by Emergen Research. Major factors driving market revenue growth are increasing number of smartphone users, websites, emails for data transferring, rising application of data analytics and big data in digital marketing, increasing spending on digital marketing, and development of retail and e-commerce sectors. Multichannel campaign management is a process of managing digital marketing by communicating, and explaining various offers to clients through different mediums such as emails, mobile, social media, and others. It offers event triggering, predictive analytics, content management, campaign optimization, and other services.

The report sheds light on details about every market player in the global Multichannel Campaign Management Market along with its global status, product portfolio financial standing, and business expansion plan and license agreement. The key players in the market are adopting various key strategies such as mergers and acquisitions, partnerships, joint ventures, collaborations and product launches to strengthen their market position and enhance their product base.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Multichannel Campaign Management market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com, and Teradata

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Emergen Research has segmented the global Multichannel Campaign Management market on the basis of type, application, end-use, and region:

• Deployment mode Outlook (Revenue, USD Billion; 2018–2028)

  • Cloud
  • On-Premise

• Component Outlook (Revenue, USD Billion; 2018–2028)

  • Software
  • Services
    1. Consulting Services
    2. Training & Support
    3. System Implementation & Integration Component

• End-Use Outlook (Revenue: USD Billion; 2018–2028)

  • Advertisers
  • Publishers
  • Enterprises

The various regions analyzed in the report include:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

• Analysis and estimation of the Multichannel Campaign Management Market size and share for the projected period of 2022-2030
• Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
• Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Multichannel Campaign Management Market
• Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
• Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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