Market Overview:

The fantasy sports market is experiencing rapid growth, driven by surge in mobile and internet accessibility, rising popularity of sports leagues, and integration with gaming and betting. According to IMARC Group’s latest research publication, “Fantasy Sports Market Size, Share, Trends, and Forecast by Sports Type, Platform, Demographics, and Region 2025-2033”, the global fantasy sports market size was valued at USD 28.95 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 67.03 Billion by 2033, exhibiting a CAGR of 9.29% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics
• Market Trends And Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Fantasy Sports Market

• Surge in Mobile and Internet Accessibility

The global fantasy sports market size in 2024 is thriving due to widespread smartphone adoption and improved internet access. With billions of people now using mobile devices, fans can join fantasy sports platforms anytime, anywhere, making participation super convenient. For example, in the U.S. and Canada, around 84 million adults engaged in fantasy sports or betting last year, with mobile apps driving much of this activity. Companies like DraftKings and FanDuel have capitalized on this, launching user-friendly apps that let players draft teams or place bets in seconds. Governments in regions like India are also pushing digital infrastructure, with initiatives like Digital India boosting internet penetration. This accessibility fuels engagement, as fans no longer need to be tied to desktops, making fantasy sports a go-to entertainment option for millions worldwide.

• Rising Popularity of Sports Leagues

The global fantasy sports market size in 2024 is getting a big boost from the growing popularity of sports leagues like the NFL, Premier League, and IPL. These leagues draw massive audiences, creating a natural fanbase for fantasy sports. For instance, fantasy soccer thrives because of soccer’s global appeal, with platforms letting users build teams based on real-life player stats. The recent surge in viewership for multi-sport events, like the Olympics, also sparks interest in diverse fantasy formats. Companies are jumping on this trend—FanDuel reported increased user sign-ups during major NFL games. Government-backed sports initiatives, like the UK’s support for grassroots soccer, further amplify league popularity. This enthusiasm translates directly into fantasy sports, as fans want to engage more deeply with their favorite teams and players through interactive platforms.

• Integration with Gaming and Betting

The global fantasy sports market size in 2024 is soaring because of its close ties with gaming and betting. Fantasy sports platforms are blending with sports betting, with nearly half of U.S. players participating in both. This crossover appeals to fans who love the thrill of competition and potential rewards. For example, DraftKings has expanded its offerings to include betting features, boosting user retention. Recent stats show 66 million people in the U.S. and Canada bet on sports, often alongside fantasy play. Governments are also easing regulations—Illinois introduced a new tax scheme for betting operators in 2024, encouraging market growth. This synergy creates a dynamic ecosystem where fans enjoy strategic team-building and the excitement of wagering, driving more users to fantasy platforms and increasing overall market engagement.

Key Trends in the Fantasy Sports Market

• AI-Powered Personalization

The global fantasy sports market size in 2024 is being shaped by AI-driven personalization, making user experiences more engaging. Platforms like DraftKings use AI to offer tailored team suggestions and real-time stats, keeping players hooked. For example, AI analyzes player performance to recommend optimal fantasy lineups, boosting user confidence. Recent data shows sports apps, including fantasy platforms, are seeing higher retention rates due to these features. In the U.S., AI-enhanced apps are particularly popular, with companies like FanDuel integrating predictive algorithms to customize content. This trend appeals to younger fans who expect seamless, personalized experiences. Real-world applications include in-app notifications about player injuries or game outcomes, ensuring users stay engaged. As AI continues to evolve, it’s transforming fantasy sports into a highly interactive, user-focused experience.

• Growth of Virtual and Hybrid Formats

The global fantasy sports market size in 2024 is seeing a surge in virtual and hybrid formats, blending real-world sports with digital enhancements. Platforms now offer virtual leagues where fans can compete in simulated matches, like EA Sports’ FIFA fantasy modes. These formats gained traction during major 2024 events, with over 40% adoption in sports hospitality settings. For instance, companies like ESPN have introduced hybrid models where users combine real player stats with virtual gameplay elements. This trend caters to fans who want immersive experiences, especially in regions like Asia, where esports is booming. Real-world applications include virtual tournaments tied to the IPL, engaging millions of cricket fans. These formats attract younger demographics, ensuring fantasy sports remain fresh and relevant in a fast-evolving digital landscape.

• Expansion into Emerging Markets

The global fantasy sports market size in 2024 is growing rapidly in emerging markets like India and Southeast Asia, driven by rising sports enthusiasm. In India alone, the fantasy sports market hit $19.56 billion, fueled by cricket’s massive following. Platforms like Dream11 have millions of users drafting IPL teams daily. Government schemes, such as India’s Khelo India program, promote sports participation, indirectly boosting fantasy platforms. In Southeast Asia, esports fantasy leagues are gaining ground, with 71.8 million users engaging in 2024. Companies like VulcanForged are targeting these regions with localized apps, tapping into growing smartphone penetration. Real-world applications include partnerships with local sports bodies to create region-specific fantasy games, making the market more inclusive and driving global participation to new heights.

Leading Companies Operating in the Global Fantasy Sports Industry:

• Apollo Global Management Inc.
• CBS Sports Network (CBS Broadcasting, Inc.)
• Dream Sports Inc.
• Fantasy Power 11
• FantasyPros
• Fantrax
• Flutter Entertainment plc
• Fsport
• Galactus Funware Technology Private Limited
• Gameskraft Technologies
• RealTime Fantasy Sports Inc.
• RotoBash
• Sachar Gaming Private Limited

Fantasy Sports Market Report Segmentation:

By Sports Type:

• Football
• Baseball
• Basketball
• Hockey
• Cricket
• Others

Football dominates the fantasy sports market due to its massive fan base, particularly in North America and Europe, with a seasonal format that aligns well with fantasy sports' competitive structure, enhanced by detailed player statistics and extensive media coverage.

By Platform:

• Website
• Mobile Application

Mobile Application leads the market with around 55.0% market share in 2024, dominating due to convenience, accessibility, and user-friendly interfaces, alongside advancements in app technology that enhance user engagement.

By Demographics:

• Under 25 Years
• 25-40 Years
• Above 40 Years

25 to 40 Years leads the market with around 29.8% market share in 2024, characterized by tech-savviness, disposable income, and active participation in sports discussions and competitions.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America Accounted for the largest market share of over 35.0% in 2024, driven by a deep-rooted sports culture, widespread league popularity, high internet penetration, and the integration of real-time analytics and gamified experiences.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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