Small businesses and startups need to buckle up in terms of how they see to explore a business and make sure they can make inroads in this. Established companies know they have to create websites that are comprehensively built keeping all the aspects in mind that an average Internet user finds attractive. The web design itself is a key indicator of how quickly it can draw the interest of first-time visitors.

Responsive web design is the hot trend these days. If you own a small business and trying to market your product online, you need to have a responsive website. The help from a reputed and professional web design company can be of immense help to you. The following 4 reasons are why you need a responsive web design for your startup or small business. 

1. Increase your Sales and Leads Manifold

The mobile audience on the Internet is increasing with each passing day. More than half of the people browsing the websites on the information superhighway are mobile users and the percentage will only increase for sure. If your website is not responsive, you will surely lose about half of your prospective customers right away. So you need the expertise of a web designer who can offer you exceptional support in this regard. 

2. High Ranking in Mobile Search Results

We all use search engines like Google or Bing to find the website we are looking for. There is a difference between a responsive design and a separate mobile website. Both can be beneficial according to the requirements but if you want the same content/images/graphics on your desktop website as well as mobile, then responsive websites should be the preference.

High ranking is what we all want as over 90% of the people just look at the top 5 or 10 searched and don’t even bother to go to the second page of the search results. The advantage of responsive design is that ranks higher on the search engines as it detects the traffic on the websites and its responsiveness is a big factor in making it a high rank. 

3. App-like Website Feel and Functionality

One of the biggest advantages of a responsive design is that it is optimized for a faster speed as compared to a normal e-commerce website. The developers and designers use the latest technology and tools to optimize images and codes to load a responsive website quickly for mobile users. A fully optimized mobile checkout area gives users an app-like feel when they are making purchases. This is a vital factor as the easiness of the process makes users use a particular website time and again. 

A responsive design works perfectly fine on just a smartphone but all mobile devices like a tablet, phablets, and other hand-held devices. In this way, it is able to attract every user on the Internet that is interested in your product.

4. The Best User Experience

Hand-held devices’ traffic continues to grow at a rapid pace and the need to optimize a website is now imperative for a website that requires higher traffic. A responsive e-commerce website allows your potential customers to easily, view, navigate and ultimately become your customers. With responsive design, the need for a separate mobile site and tablet-optimized site is eliminated and your website will automatically adapt to the device it is being viewed on. 

You need expert developers and designers to help you out in this regard as the process is not that smooth. This is done by coding the website in a way that it knows where to move certain elements such as the navigation bar, images, and content getting adjusted according to the size of the device a user has. Only in this way, you’ll end up having a website that looks great on all formats like desktop, mobile, tablet, etc. So make a wise choice before selecting a web design agency in Dubai in this regard.

Final Words

The above-mentioned four aspects are not the definitive ones as I mentioned earlier. But as a startup or a small business, they can help you a lot in getting to your goal.

If you want some clarification concerning anything mentioned in this blog or want to give your valuable feedback, then please use the comments section below.